Most people often assume that search engine optimization is easy, but this could be further from the truth.
According to Local Web Solutions – a SEO company in Melbourne, great SEO requires an in-depth scientific approach to achieve the desired results.
SEO is systematic and involves observation of what strategies are useful to get a better ranking on Google.
Here are solid reasons SEO is a science.
1. Keyword analysis is a science
SEO experts often use particular innovation when performing keyword analysis to ensure the website features at the top of search results.
To ensure they find the right set of keywords, SEO professionals study trends to learn how they can come up with better keywords.
2. Observation is ongoing
While on-page optimization can be done in a few hours, SEO generally requires periodic observation. When you watch how your strategy unfolds, you can make changes in specific areas that need improvement.
That’s why SEO is NEVER a one-time thing. You’ll need to make improvements upon improvements to cater to the ever-changing SEO landscape.
3. Research is essential
Research is essential as far as SEO is concerned. You need to research to understand how the Google algorithm works.
You also need to know the kind of content that appeals to your audience.
What’s SEO without research and measurement. That’s why the best SEOs are great researchers. They uncover stuff that the ‘normal SEOs’ can never dream about in their lifetime.
4. Search engines use formulas
Google uses formulas to make algorithm changes that determine why some websites rank higher than others.
Google algorithm constantly changes to keep up with the latest trends in search engine optimization.
Without formulas, the algorithm won’t function and without an algorithm, search engines would never come into existence or thrive.
So yes SEO is a science.
5. SEO requires innovation
SEO is also a science because you need to be creative when reworking on the website’s code/design to enhance its accessibility and usability.
Optimizing your site requires innovation to ensure you can stand out from your competition.
6. Experimentation is essential
It is essential to be logical, consistent, and thorough when experimenting with SEO.
Make sure you update meta tags, URLs, headlines, meta descriptions, navigation links, and title tags.
7. Keep track of your experiments
It is essential to check if your experiments are useful by measuring their results.
You should keep track of changes in downloads, sales, visits, or any other web-based activity you have set up to measure.
8. Requires constant testing to find what works
SEO is a long-term investment that requires commitment and patience. You need to make changes consistently to enhance your site’s performance.
9. Requires proper technical setup
For search engine success, proper technical setup is essential to ensure you attract more visitor to your website.
Websites that loads quickly rank higher on search engines.
In fact, speed is an important ranking factor and if your website isn’t optimized to load fast, then I guarantee that it’s not going to rank high on Google.
10. Enhances navigation on your website
Yes, if users or spiders can’t navigate your site properly, then the majority of pages will not be indexed on Google.
And in fact, it will eventually hurt the rankings of your site.
11. Improves your website’s relevance
Optimizing your website is a science because you have to have an effective keyword strategy.
When you implement the keyword strategy on your website, you will get a better ranking on google and this will enhance your website’s relevance as well.